How To Set Up Phone Credit Card Processing In The Safest Way Possible
Phone credit card processing is essential for mail order business operating through newspaper ads and direct mail. When you are sending out mailings or placing ads in the newspaper, you only have a limited amount of time in which to attract the attention of the buyer and persuade them to part with their money. Even in this age of online payments, there are still many people who will pick up a telephone and make an impulse buy, and you need to be in position to take advantage of this.
Any of the best providers of merchant account services will be able to provide you with a terminal which you can use in this role. It will be different from the terminal which you would use in a normal retail situation, as the customer and their card will not be present while the transaction is carried out. This can involve the merchant and the bank in a higher degree of risk, and the are important precautions which you will need to carry out.
All merchant account carry a degree of risk, as there is always the possibility of chargeback transactions. Banks are very quick to remove the facilities from merchants who have too high a rate of chargebacks, and the standards they set are very strict. There is also the ever present risk of fraud, which needs to be considered very seriously. There are steps you can take to reduce this threat. With a phone merchant account, it is very important to make sure that the customer quotes the CVV number from the back of the card. This makes phone credit card processing a lot safer.
Another protection against fraud which you should definitely implement is the Address Verification System, which verifies the billing address of the card holder. The information is requested electronically from the card issuer, and this puts another significant block in the way of anyone attempting to fraudulently use a stolen credit card. There are other security measures which can be added to these, but these are often charged as premium services. The basic methods of protection detailed here are pretty much essential, as without them it is easy for somebody to purchase with a stolen card.
Although a phone merchant account terminal can be used when processing Internet transactions, you will save time by having a dedicated Internet based solution on top of your telephone based system. Internet transactions should be carried out without any intervention from yourself or your staff, save of course the posting of the purchased items to the customer. By setting up a proper Internet credit card gateway and shopping cart, you can allow your staff to concentrate on manning the telephones, and taking orders through phone credit card processing.
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